Rob Ford and the dancing monkey

The year 2013 brought us back from the hacked dead on March 22 with more in-depth exclusive news and features, as well as our first campaign, #opentomorrow, and our first Artist in Residence, Jason Skinner.

How did we stat-up?

  • Pageviews: 7579
  • Unique pageviews: 6486
  • Average time on page: 2min9sec
  • Bounce rate: 85.18%
  • Site income in 2013: £30 in donations.

Our story looking back at 30 years of Reading Rainbow was the most popular, followed by the story of the kosher butcher trial in Halifax 100 years ago and the indigenous hunger for food and knowledge in Canada.

We have a number of ideas for 2014 to continue building the site and hope to add new reporters and exclusive content, so please stick with us.

Various news outlets have named their “newsmaker of the year”, with some opting for Edward Snowden and others for Toronto Mayor Rob Ford. Tomorrow does not choose who makes the news. But this website also does not exist in a Twitter or news bubble, as so many news businesses choose to. 

Declaring a “newsmaker” is a choice, showing bias and a desire by news organisations to be the gatekeepers of what is news. At its simplest, news is what is new, and much of the Rob Ford coverage was generated by news organisations, not by the subject himself. If you train a monkey to dance, then tell it to dance, and it dances, is that still news?

Just like with celebrity “news”, many reporters were assigned to one story, and even more columnists and commentators waded in, while other stories were ignored or abandoned. Any community is ill-served by this approach. The dancing monkey might still be dancing, but you’re missing the singing salamander behind you.

Tomorrow continues to look for the stories that are being missed or ignored because that builds a better community and meets our core principles. The community is our newsmaker of 2013 and will be again in 2014.

Happy New Year to all our readers.

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